OUR STORY

AT NATURAL INSPIRATIONS

we create clean, luxurious, plant-based bath + body products that support a healthy lifestyle.

WE STARTED WITH A SIMPLE GOAL:

to create a healthy, pure, natural line of bath + body products that people could trust to nourish their skin with rich, botanical ingredients + no harsh toxins.

business founder and owner, julie ekelund

FOUNDER,
Julie Ekelund

Why Should I Use Natural Body Care Products?

As the Founder of Natural Inspirations, I'm asked this question all the time. In fact, it was the question I first asked when a friend's cancer diagnosis made me acutely aware of the impact what we put in and on our bodies can have on our health.

It prompted an appreciation for the shift in body care products to natural. From my friend's diagnosis to treatment to recovery, I learned many eye-opening things, including that up to 65% of what we put on our skin can be absorbed into our bodies.* Yikes!

*2009 Environmental Working Group Study

My friend's cancer diagnosis served as a catalyst for trying a whole range of natural products.

While I felt better about what I was putting on my body, the products themselves weren't as pampering as my then go-tos. I wanted products that had the "good" ingredients with an equally good experience.

It seemed like eliminating the "bad" ingredients in my body care products was going to force me to use products that I didn't like as well. Instead, I put my skin in the game, so to speak, and devoted my days to assembling a team to create what I couldn't find: natural body care products that pamper.